ENTERPRISE B2B SAAS Dedicated Specialist Teams scaling ambitious brands across Amazon, Walmart, Shopify, Faire & TikTok Shop.
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100% SLA ACTIVE
⚡ POINT 19 SOLUTIONS • 05. ADVERTISING

PPC, DSP & Multi-Channel TACoS Profitability Architecture

We focus on Total Advertising Cost of Sales (TACoS) and net contribution margin. Our Senior PPC Engineers implement campaign isolation, negative keyword harvesting, and Amazon DSP retargeting.

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⚡ ENTERPRISE SLA BENCHMARKS 100% SLA ACTIVE
Target TACoS Goal
14.2% AVG
PPC ROAS Benchmark
4.8X ROAS
Wasted Spend Reduction
-38.5% WASTE
Organic-to-Paid Ratio
72% ORGANIC
01. CAMPAIGN ISOLATION

Single Keyword Ad Group (SKAG) & Campaign Isolation

Eliminate keyword cannibalization and bidding waste. We isolate branded search, high-intent generic terms, and competitor ASIN targeting into controlled budget buckets.

✔ Single Keyword Ad Group (SKAG) Setup
✔ Automated Negative Keyword Harvesting
✔ Exact, Phrase & Broad Match Control
✔ Day-Parting Bid Modifier Automation
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02. AMAZON DSP RETARGETING

Amazon DSP Full-Funnel Programmatic Retargeting

Reach shoppers on and off Amazon. We deploy DSP programmatic display and streaming video ads to re-engage past page visitors and conquest competitor brand audiences.

✔ 90-Day Cart Abandoner Retargeting
✔ Competitor ASIN Shelf-Conquesting
✔ Prime Video & Streaming CTV Ads
✔ New-to-Brand (NTB) Customer Growth
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03. MULTI-CHANNEL MEDIA

Walmart Connect & TikTok Spark Ads Scaling

Expand your advertising profitability across Walmart Connect Sponsored Search and viral TikTok Shop affiliate Spark Ads campaigns.

✔ Walmart Connect Search & Banner Ads
✔ TikTok Shop Creator Spark Ads
✔ Cross-Platform Attribution Modeling
✔ Daily Margin & TACoS Dashboard SLAs
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